Friday, 9 November 2018

Television: Industries and Ownership

The term PSB (public service broadcast) is a term used for public benefit of a broadcast rather than commercial benefit.
There are three ways that a commercial broadcast makes a profit: subscription, sponsorship and advertisement.
In the UK, BBC is the main PSB channel.
Because PSB is funded by the public, they are legally obliged by law to:

  •  deliver impartial news.
  • represent all diverse communities of people.
  • support learning for people of all ages.
  • to show the most creative, highest quality and distinctive output and services.
  • to represent the UK's culture to the world.
In January 1927 the BBC was established by Royal Charter as the British Broadcasting Corporation.

BBC Channels.

  • BBC 1.
  • BBC 2.
  • BBC 3.
  • BBC 4.
  • CBBC.
  • CBeebies.
  • BBC News.
  • BBC Parlement.
  • BBC Alba.
BBC Mission.
Most Popular BBC 1 programmes:
  • Doctor Who,
  • Sherlock,
  • Strictly Come Dancing,
  • Bodyguard,
  • Eastenders,
  • Luther.
Most Expensive to make is Game of Thrones, however of the BBC it is The Crown.

Other platforms of The BBC:
  • Radio,
  • iPlayer.
BBC's income:
  • BBC's income is primarily from the TV licences.
However there are other ways the BBC to generate income:
  • Selling its programmes to other broadcasting companies.
  • Selling audio tapes and CDs of its best radio programmes
  • Selling videos and DVDs of its best TV shows.
  • selling books based on programmes, and magazines about science and natural history.
Advantages of being publicly owned:
  • By being publicly owned, they're more popular as they're trusted more.
  • They have guidelines set for them so their audience know what they're about.
  • Guaranteed income


Commercial Institutions 


These generally have no guaranteed income therefore it;s mandatory that they have means of profit:
  • Sponsorship
  • Product Placement 
  • Advertisement
  • Subscription  


ITV.

Channels:
  • ITV1.
  • ITV2.
  • ITV3.
  • ITV4.
  • ITVBe.
  • CITV.
  • ITV Box Office.
  • ITV HD.
  • The Store.
ITV's mission statement:
By developing and managing the rights to content, ITV is able to maximise the value of its programme brands across a range of revenue streams, making ITV a more balanced business and enabling it to drive value from different revenue models.

Most popular ITV programmes:

  • Everdale.
  • The X Factor.
  • Coronation Street.
  • I'm A Celebrity, Get Me Out Of Here.
  • The Chase.
  • Midsomer murders.
Most expensive ITV programme:
ROME.

Other Platforms:
  • Radio,
  • Mobile media,
  • ITV Studios UK, USA 
  • Generates Income from:
    • Adverts of products and product placement.
    • Box Sets.
    • Sponsorship of shows.
    • Franchising programs.
    • Premium rate phone lines.
    • Reality TV shows.
    • Online services


    Duopoly in the 1960s.

    The era of the two competing broadcasters - ITV and the BBC - was called the 'Golden Age' of broadcasting in the UK. 

    Pros.

    • No money is shared between different companies.
    • Less competition.
    • Programmes are of higher quality.
    • Full control of creativity and editing.
    • Pushing for better content.
    • Allowed in-house talent and content to be developed over time and build a loyal audience.
    • Production became more of a business.

    Cons.

    • Less shows to work with.
    • Hard for voices outside of the institution to be heard.
    • Ideas subject to the ideologies of those in power/political pressure.
    • Some argued in competition with ITV and the BBC 'dumbled down' the content.








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