The lego movies target audience is a family. With it being a U rating, this means it is addressed to children and adults.
This is:
children who like lego
adults who have memories
adults who have been dragged along
Bloomer and Catz (1973)
Bloomer and Catz said there are 4 main reasons why people buy media products.
Diversion -
Escaping from everyday life into something more exiting
Personal Relationships -
Using the media to fulfil the need for companionship
Using the media to form relationships with others or to be apart of a social group
Personal Identity -
Using the media to find out about yourself
Surveillance -
Using the media to find out about events going on around is
The lego movies target audience would be watching the movie for the reasons of diversion as its an exiting movie for children and distracts them for their life. This is because lego is colourful and attractive to them.
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